Keep in touch with your clients
Once you have completed a project for your client chances are you may lose touch because you start work on other projects. Staying in touch with your client is important because it is likely that the client may be in need of service that you offer at a later stage. Rather than losing them to your competitor stay in sight by reminding of your company and the great services you provide. Not only are you maintaining awareness, you are educating the client about other services you provide.
An email newsletter is a great way to stay top of mind!
A great way to communicate with many clients
At times you may wish to communicate with many of your clients - think of announcing promotions, Decemeber holiday closing times, annual price increases and so on. You probably don't have time to email clients individually so you can provide this information in your newsletter.
Give something back
An email newsletter is an opporunity to give something back to your clients: provide helpful tips, industry news, cost saving advice, or news of legislation changes that may impact your client (this does of course depend on the industry you operate it). You are likely to pick a request or two for one of your services.
Showcase your recent projects and achievements
Your clients may not be aware of your recent projects and acheivements so an email newsletter is an appropriate opporunity to mention these. Remember to include photographs and any media coverage. This can help enhance your credibility with clients.
Promote new products and services
Your business may grow to include new products and services and you can announce this to your clients. If they have had a good experience with your company in the past they may well stick with you and try your new offering.
Opportunities for referrals
It's relatively easy for someone to forward your email newsletter to a friend or colleague in the market for your services. Think of how you can search for senders or key phrases in your own email inbox when you remember an interesting email that you remember.