The purpose of the business?
Tell us about your mission, vision, core values. Share information about the history of your company and what makes you different from your competitors. The more we know the more equiped we will be to build a website that serves the business.
Your products and services
We need to know what generates revenue for your business. What are your top sellers? Which products / services would you like to sell more of?
Who are your clients?
Can you categorise your clients for us? Are they mainly men or women or both? Any demographic information about your clients will be helpful. Where or how do you find clients at the moment.
Your company culture
Current brochures, business cards, and marketing material that we can refer to will be helpful. How do you communicate with your customers. What is the tone of the communication.
What aspects of your current website can be improved.
If you have an existing website you have probably thought about what you would like to change.
What are your expectations for your new website
Is it important for the new website to be more sales orientated with a strong call to action? Perhaps your website needs better content or a professional design.
What will make this project a success or failure
Determine what is the purpose of the website: brand awareness, enhance your credibility online, sell products online, generate leads for your business. Consider and list the factors that will make the website effective in terms of its purpose. By the same token list the factors that could make it a failure.
Plans to maintain your website
Should you have plans to keep the content on the website fresh and up-to-date let us know so that we can make this as possible when we build your website.
Plans to market your website
It is highly recommended that you have a plan to get traffic to your website. Have you considered advertising online with Google Adwords, or improving your website's perforamance in the search engine results pages by doing Search Engine Optimisation. Gone are the days where if you published a website the traffic would come. Competition is stiff and with more content available everyday on the internet you need to actively market your website to make it worth your while....
