We can send email campaigns to your database quickly and effectively AND we offer reporting after the campaign has been sent out.  The reporting includes open rates, unsubscribes, who clicked on links in the email etc

Bulk emailing is cost effective because it reaches your audience electronically so you don’t have to worry about printing and postage costs.

Email newsletters

Great! people are visiting my website – what should I do next?

Well, hopefully these visits are turning into business for you. But what about those visitors that don’t do business with you right away? They may need to do so in future and you certainly don’t want them to forget you. So we enable them to leave their details with you by subscribing to a service of some sort on your website. You can offer an interesting newsletter or to notify them when you are having a promotion or offer a consultation for when they are ready. This way you are building up a database of people who are interested in your business – much better than buying a database that is probable outdated and not targeted for your business anyway!

Cantaloupe can set up the subscription facility on new or existing websites and manage this database for you. We can also assist with designing and copy-writing your email newsletter.

Email marketing
Digital delivery is around 70% to 90% cheaper than traditional methods, which require printing and postage.
The response time for email marketing campaigns averages three days, compared to an average three to six weeks for direct mail.
From Small capital Issue 4 March 2006 – the marketing issue

Different types of email marketing:

Email newsletters – these are usually regular communication giving valuable information, tips, updates to subscribers. This is a great way to build up your brand recognition so that your company is visible to people when they are in the market for what you are offering.
Viral marketing – this is where you will offer a prize to people who refer a few of their friends / contacts to you in exchange for entry into the draw. This is good way to build up your database, depending on how attractive the prize is, of course. For instance offering an all expenses weekend for you and 3 couples at a 5 star game reserve is much more appealing and will get a better response than offering a free assessment on your household insurance.

Example of html mailer

We can also embed the images so that they arrive in the inbox with the email and the recipient does not need to right-click to download the images

A note about permission and privacy:

in accordance with the Electronic Communications and Transactions Act, 2002 (excerpt below)(http://www.acts.co.za/ect_act/) Cantaloupe will give the option on each email for the recipient to unsubscribe from receiving further email communication and advise that you be able to say where you got the recipients details from should this ever be requested.

Electronic Communications and Transactions Act, 2002 – Any person who sends unsolicited commercial communications to consumers, must provide the consumer
a) with the option to cancel his or her subscription to the mailing list of that person; and
b) with the identifying particulars of the source from which that person obtained the consumer’s personal information, on request of the consumer.