Email as a marketing tool
- Category: What we do
- Published Date
- Written by Techno guru fairy chic
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There are 2 ways to use email as marketing tool:
ASending commercial based email to an audience
BBranding and advertising on everyday email
Sending commercial base email
Benefits:
- Cost effective
- Highly targeted
- Customisable
- Measurable
Email is a tool for relationship building with new and existing customers. There are 2 types of commercial emails:
Promotional: entices users to take immediate action
Retention based email / newsletters which are instead focused on giving information of value to the user.
Our approach is to plan a strategy with our clients. We use the best bulk mailing service providers to ensure that your emails reach their destination. We also use best practice design and code to ensure that our clients email is displays correctly in all email programmes.
Statistics such as open rate, bounced rate, click through rate and social shares are provided after each mailer is sent out.
More detailed reporting such as which recipient opened the email, clicked on links are also available.
Branding and advertising in everyday email
If you are in business you need to create a professional impression. And since email is the most prolific business tool of our time it is essential that your emails carry your branding and contact details.
Use your email programme’s built in email signature function to create an email signature is sent automatically with each email. Check out our blog post for guidelines
Other solutions on the market offer tracking and reporting on the activity created by branding in your daily email. Ask us about the Rocketseed solution.
Branding your everyday business email turns your email into an interactive sales and marketing channel that delivers 10.5%+ CTR’s and an 8.1% conversion rate.
By including interactive banners that link through to your website, you drive customers and prospects from your email to your website at the click of a button. When the recipient of your email subsequently clicks on the banner, you receive an automatic email alert providing you with detailed real-time information, allowing for immediate sales follow-up and improved account management.
Use email branding to drive leads to your website
Branding business emails with interactive banners, not only ensures brand consistency but also drives recipients who click on the banner to the web-page of your choice.
Triggered email alerts provide sales leads
Whenever a recipient clicks on the email banner it triggers an auto-alert email back to the sender, providing the following data:
Who has clicked on the banner
When they clicked on the banner
Which banner they clicked on – Rocketseed supports multiple banners / campaigns
Which link within the banner they clicked on – each banner supports multiple links
Enabling the sales person to follow-up with the recipient when they are engaged with your product / service, having recently visited your website.
Transactional Email
Transactional emails are normally used for booking or payment confirmations and website information requests. Branding these emails enables you to cross-sell and up-sell products and services; using Rocketseed’s intelligent branding rules the branding directly relates to the sent email’s content, based on the pre-defined rules that you set. Transactional emails have a 20.5% CTR and a 7.5% conversion rate.
